Why should you productize your APIs?

June 16, 2021

What is the secret behind a successful API program?

This is a question API professionals often get asked. While the answers to this question may vary, most API experts agree on the fact that APIs should receive the same attention as any other product. But what does that mean?

Let us look at it this way: Many organizations have hundreds of point-to-point integrations that are all unique to a specific client. No one is up to date on how many there are, what they are used for or which problems they actually solve. Furthermore, no one dares to take on the challenge of figuring this out. If this were the situation with any other product line in a company, the management would have intervened a long time ago.

Productizing your APIs has several benefits:

1. Helps you identify your consumers and actual users – Every product has a target group. With APIs it is equally important to understand who is buying and using your APIs.

2. Clarifies what your users actually want and value – Your API should cater to the needs of your target group. What is the business problem they are looking to solve with your API?

3. Helps you identify the shared needs of your API consumers and partners – By recognizing these common factors you can simplify your API catalogue.

4. Puts focus on packaging – Your API should be designed and described in a way that can be understood by both people and machines. This includes e.g., API management tools, gateways, API security controls and coding tools.

While the benefits are clear, it can be difficult to know where to start. To tackle this issue, a group of internationally recognized API experts came up with the Productizing APIs Bootcamp – a practical learning experience including 6 sessions covering the basics of API strategy, design, management, and innovation.

Explore the program here and join us in August!

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