Easy onboarding is crucial for cutting API support costs

SaaS-kirjanpitojärjestelmän tarjoajalla, jolla oli asiakkaita useissa Euroopan maissa, oli ongelmia kumppaneiden ja asiakkaiden kanssa, jotka juuttuivat aivan alkuvaiheisiin APIen käytössä ja aiheuttivat kasvavan määrän tukikysymyksiä. Laajempi APIen ja datan kaupallistamishanke aloitettiinkin ensimmäisten API-auditointitulosten jälkeen.

Työmme

We audited the client’s  developer & partner journey as well as APIs. While we found the APIs to be well designed and working, the onboarding journey and content needed some improvements, especially for their very different client and partner segments with specific needs. 

This led to the recommendation of segmenting their API consumers better and “packaging” the API endpoints also with these needs, to provide more support for pricing the APIs that created the most value to some of the external partis, but also threatened with competition.

Saadut opit

Journeys should be designed and tested so that they are smooth from business and technical perspectives.

Productizing your API according to specific use cases and segments also gives you a lot of room for later monetization and restrictions of APIs and data according to segments and needs. This was the next step we guided the customer in, when their requested API and data monetization workshops for the group level.

Lue lisää

Onnistumisia.

Toimimme asiakkaidemme liiketoiminta- ja teknologiastrategioiden ytimessä. Emme voi kertoa kaikista julkisesti. Tutustu valikoituihin onnistumistarinoihimme.