Operating globally, a leading device management scaleup was poised to accelerate its growth in the US markets. With an existing product and partner strategy in place, the company recognized an increasing demand for integrations by both customers and partners. Integrations were not just a mere request but a potential catalyst for rapid growth.
Working together has given us clearer insights and a stronger direction for our US expansion. The strategies we've developed are grounded in deep customer understanding, and I'm confident in the road ahead. A truly valuable collaboration.
The primary objective was to undertake a fast-paced project focusing solely on the US market, aiming to derive integration solutions for device reset, payment, HR, and reporting. The project would encompass integration technology options, a baseline assessment of potential business areas, evaluation of operational models, and the formulation of a comprehensive business and technology roadmap.
Leveraging methods such as the Lean canvas and APIOps Cycles, we collaborated with both business and technology management to form assumptions. It was crucial to discern unknown variables, particularly regarding channels and segments. We prioritized market positioning and understanding the depth of knowledge of the integration user personas.
Outcome: Our intensive market research delved intocustomer needs, potential partners, competitors, and API-enabled integration technologies. This led us to craft a futuristic hypothesis on a revamped business model. By immersing ourselves in the customer journey and benchmarking touchpoints and features, we identified significant areas of improvement. Our team's ability to adopt an external perspective expedited the product development, sales, and marketing strategies.
From a Partner Perspective:
From aTechnology Perspective:
By focusing on these lessons, companies can ensure a smoother entry into new markets, optimize their product strategies, and fortify relationships with both partners and customers.